Designtopia is a campaign...
To provoke ethical and socially responsible design practices in Taiwan
To stimulate ethical or ecological design practices
To inspire creative contribution to a better society

BACKGROUND
In Taiwan there is a weaker awareness of social and environmental responsibility
A lack of ethical dimensions in the design industry
A gap between the ideal and the practice
A lack of such resources

END-USERS
Age Group 18-24: 30%    25-34: 55%
Practicing Designer 72%   Design Student 25%
Profession: Graphic design 45% Multimedia 20%
Enthusiastic in design
Visually sensual
Particular brand preferences
Trying and knowing new stuff on a constant base
“Hip” in a Taiwanese way and use a lot of Taiwanese slang
Very different taste from one person to another

ITS BRANDING & STRATEGY
Values of honesty and positive transformation
Positive and true branding
Networking with other design communities
Promote Taiwan design industry as ethical and ecological to an international stage
Growing by members’ contribution
Open to new ideas and welcomed collaborations
Ecological productions

AS A COMMUNITY
A form of designers’ own community
Information exchange
Network
Community activities
Ecological design knowledge and education resources
A platform for member collaboration
Charity design works
An ethical design community
Online events, magazines, competitions and forums